Privacy Policy

Last updated: January 2026 · UK GDPR compliant

1. Who We Are

EmpireCasinoUK.com is operated by Empire Casino UK Ltd. We are the data controller for personal information collected through this website. For privacy enquiries: legal@empirecasinouk.com

2. What Data We Collect

Usage Data — Pages visited, clicks, referring URLs (analytics cookies).
Technical Data — IP address, browser type, device type, operating system.
Marketing Data — Click IDs such as Google gclid for advertising attribution.
Contact Data — If you email us, we store your address and message content.
Cookie Preferences — Your consent choices.

We do not collect financial information, gambling account credentials, or sensitive personal data.

3. How We Use Your Data

To analyse and improve our website; to measure advertising effectiveness and manage affiliate commissions; to remember your cookie preferences; to respond to enquiries; and to comply with legal obligations. We do not sell your personal data to third parties.

4. Cookies & Tracking

Strictly Necessary — Essential for the site to function.
Functional — Remember your preferences and consent choices.
Analytics — Understand how visitors use our site (Google Analytics).
Marketing — Track advertising clicks for affiliate attribution (Google Ads gclid).

You can manage your preferences at any time using our Cookie Consent Manager. We use Google Consent Mode V2.

5. Third-Party Services

We use Google Analytics, Google Ads, and casino affiliate networks. Each is responsible for their own data processing in accordance with their privacy policies.

6. Legal Basis (UK GDPR)

Consent — For analytics and marketing cookies (withdrawable at any time).
Legitimate Interests — For security and service improvement.
Legal Obligation — To comply with applicable UK law.

7. Data Retention

Analytics data: 26 months. Cookie consent records: 12 months. Email enquiries: 12 months after resolution. Gclid cookies: 90 days.

8. Your Rights Under UK GDPR

You have the right to access, rectify, erase, restrict, or port your data, and to object to processing. To exercise any right, contact legal@empirecasinouk.com. You may also complain to the UK ICO at ico.org.uk.

9. Data Security

We implement appropriate technical and organisational security measures. Our website uses HTTPS/SSL encryption for all data transmission.

10. Children's Privacy

This website is strictly for adults aged 18 and over. We do not knowingly collect data from persons under 18. Contact us immediately if you believe we have done so.

11. Changes to This Policy

We may update this Privacy Policy periodically. The “Last updated” date reflects the most recent revision. Continued use of the site constitutes acceptance.

Privacy enquiries: legal@empirecasinouk.com · ICO: ico.org.uk